The Art of Entertainment Merchandising    NEW!

With over 50 years in the entertainment industry, Alvin Ross has seen it all. Now he's pulling back the curtain to reveal the fascinating world of showbiz merchandising. From designing t-shirts, posters, hats, and books to creating unforgettable props for some of the world's greatest performers and traveling shows, this presentation dives into what it takes to turn a performance into a full-scale experience.

Hear incredible behind-the-scenes stories, learn the secrets of successful tour merchandise, and discover how even the smallest items can become iconic souvenirs. Whether you're a music lover, theater fan, or just curious about the business of entertainment, this is a show you won't want to miss.