This is an ed2go Self-Paced Distance Learning Course.
Self-paced Tutorials (SPT) are designed for learners who prefer flexibility and self-guidance. You gain access to all materials, quizzes, and exams immediately upon enrollment. Courses last for 3 months and may include peer-to-peer discussions.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Blogging and Podcasting for Beginners will teach you how to plan and create you very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC or Mac.
Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Learn How to Blog, Produce Audio and Video Podcasts
Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.
Blog Content, Setup, and Long-term Maintenance
It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.
Blogging Software and Hosting
This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.
Create Custom Blogs
Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.
Learn How to Set up Blog Privacy Levels and Comment Fields
In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.
Formatting Tools
This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.
Adding Photos to Your Blog
You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.
Learn the PREP Method of Podcasting
It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using our effective formula for developing content, setup, and maintenance.
Learn How to Record Your First Podcast
In this lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.
Editing and Publishing
This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.
Video Podcasting
Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.
Learn How to Add Transitions and Video Effects
It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.
This is an ed2go Self-Paced Distance Learning Course.
Self-paced Tutorials (SPT) are designed for learners who prefer flexibility and self-guidance. You gain access to all materials, quizzes, and exams immediately upon enrollment. Courses last for 3 months and may include peer-to-peer discussions.
This course will teach you everything you need to prosper in the backyard nursery business.
Turn your love of plants into an enjoyable and profitable home business. Learn how to grow and market plants on a small scale without major capital investment. In an area as small as 1000 square feet, you can generate thousands of dollars' worth of plant material in a single growing season.
This course is your practical guide to licensing, site preparation, equipment, how and where to find supplies, how to select and produce plants appropriate to your climate zone, how to produce quality material and, most importantly, how to market your product.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Turn your love of plants into an enjoyable and profitable home business. This course provides information on licensing, site preparation, equipment, how and where to find supplies, how to select and produce plants, how to produce quality material, and how to market your product.
Making the Transition From Gardener to Nurseryman
In the first lesson, you'll meet other gardeners who've successfully made the transition to nurserymen. You may be surprised to discover that, within the small space of a backyard, you can produce significant income by growing plants. You'll also learn what permits and licenses you may need as you get started.
Your Climate Considerations
In this lesson, you'll take a close look at climate zone maps to help you figure out what plants will grow best in your region. Then you'll learn some easy ways to prepare your growing grounds. Finally, the lesson will show you ways to create inexpensive microclimates that will help you start your plants and expand the varieties you can grow.
Necessary Supplies and Where to Find Them
In this lesson, you'll learn what production supplies you'll need and how to find wholesale sources for them. The lesson will discuss cover containers, soil, fertilizer, and labels and then talk about why it's important to keep track of your expenses for tax purposes.
Plant Propagation Methods
Starting new plants is one of the most exciting and rewarding experiences for gardeners and nurseryman alike. The process of starting new plants is called propagation. In this lesson, you'll focus on the three major methods used in nursery production: propagation by seed, cuttings, and division.
Reduce Your Growing Time: Buy Plants From Other Growers
This lesson will teach you one of the most valuable lessons in this business: How to reduce the waiting time involved in growing plant material. You'll learn what types of starter plants are available and how to find wholesale sources. You'll also be given some valuable guidelines to help you decide what to grow. Afterwards, the lesson will talk about how to find additional sources of information and business networking opportunities through nurserymen associations and trade shows.
Growing Annuals (Including Vegetables, Herbs, and Bulbs)
In this lesson, you'll focus on growing annual flowers and bulbs, paying special attention to market timing. You'll learn how to create high-value items such as color bowls and hanging baskets. The lesson will then discuss vegetable starter plants and herbs. Specializing in organic growing will help you tap into a lucrative area of the nursery trade, so the lesson will fill you in on all you need to know about organic growing and certification.
Growing Perennials
In this lesson, you'll focus on one of the hottest topics in gardening: The particular group of non-woody plants that nurseries call "perennials". You'll become familiar not only with the favorites, but with the wide variety of perennials available. The lesson will then go over some detailed information about specific perennials, including how to grow them and how to time them for market.
Growing Shrubs, Roses, and Vines
This lesson covers woody plants—such as shrubs and vines—that form the more permanent plantings in a landscape. You'll pay particular attention to roses because they're among the most beautiful and profitable shrubs. In addition, you'll learn how to grow small fruiting shrubs and vines for specialty markets.
Growing Various Trees in Sizes From #1s to #15s
Trees may be the largest members of the plant kingdom, but they're also among the easiest and most profitable to grow. In this lesson, you'll not only learn how to propagate landscape trees, but how to greatly shorten their growing time by buying bare-root seedlings and finished bare-roots. The lesson will conclude with a discussion on fruiting and flowering trees.
Producing a Quality Plant
Whether you're growing plants for fun or profit, you'll want to produce quality plant material. This lesson will provide guidelines for quality standards. You'll learn about pruning, staking, and training plants into special shapes and forms. It will also talk about methods you can use to ward off diseases and pests.
Wholesale Marketing
If you're like most gardeners, growing plants is the easy part—marketing is the real challenge! This lesson will begin with a discussion on wholesale marketing. You'll learn all you need to know to do business with discount chain stores, local retailers, and landscapers, and then explore consignment selling, contract growing, and business-to-business Internet options.
Retail Marketing
The final lesson covers retail marketing, or taking your product directly to the public. You'll learn how to advertise inexpensively and effectively so you're not just growing plants, you're growing your business! The lesson will explain what you'll need to know to sell your plants from your home or garage sales, certified farmers markets, and flea markets. It will also discuss selling your plants to government or public agencies.
This is an ed2go Self-Paced Distance Learning Course.
Self-paced Tutorials (SPT) are designed for learners who prefer flexibility and self-guidance. You gain access to all materials, quizzes, and exams immediately upon enrollment. Courses last for 3 months and may include peer-to-peer discussions.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business!
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this self-paced course will give you a solid foundation in social media marketing.
As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. Finally, you'll gain techniques for measuring and tracking your social media success.
In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding of the excitement that surrounds social media, this course will empower you.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business!
Developing a Social Media Foundation
In this lesson, we're going to build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you will explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
Today, you will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, we'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. This lesson also introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you will find in social media. And finally, you will browse some popular third-party tools that can take your analysis to another level.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC or Mac.
Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Blogging and Podcasting are great ways to express yourself, but maybe you're not sure how to start. This course will teach you how to successfully plan and create your very own blog and podcast using hands-on exercises and free web tools.
Introduction
Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.
Blogging
It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.
Hosting and Software
This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.
Appearance
Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.
Privacy
In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.
Styling
This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.
Photos
You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.
Podcasts
It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using an effective formula for developing content, setup, and maintenance.
Your First Audio Podcast
This lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.
Editing and Publishing Audio Podcasts
This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.
Video Podcasts
Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.
Editing Video Podcasts
It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.
What you will learn
Develop a plan for the content, setup, and long-term maintenance of a blog
Learn to use free blogging software like Blogger and WordPress to put that plan into action
Learn how to record a professional-sounding audio podcast, edit the file with a free software program, add music to it, and then post it online for others to enjoy
Find out how to successfully produce a video podcast with minimal equipment
How you will benefit
Learn everything you need to create a professional-level blog or podcast
Gain new career opportunities and/or a fun new hobby
Gain a new skill set that you can put to use on personal, business, educational, or even political projects
Richard Mansfield
Richard Mansfield is a best-selling author and widely recognized expert on computer programming. He holds a master's degree in English from the University of California, Santa Barbara. He has written numerous articles and columns on computer topics, and was the editor of Compute!Magazine. In addition, he has authored or co-authored 44 books, including the best sellers Machine Language for Beginners (Compute!) and The Visual Guide to Visual Basic (Ventana). His more recent titles include Creating Web Pages for Dummies (co-authored, Wiley), XML for Dummies: All-in-One Desktop Reference (co-authored, Wiley), Mastering VBA for Office 2019 (Sybex), and Programming: A Beginner's Guide (McGraw-Hill). Richard's books have sold more than 600,000 copies worldwide and have been translated into 12 languages.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business.
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business. This course will help you harness the power of social media to connect with new customers, advertise products, and promote your brand.
Developing a Social Media Foundation
In this lesson, you'll build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then, you'll explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
You will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then, you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, you'll look at an overview of the social media platform, see how it differs from others you've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, you'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. This lesson also introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore processes for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. You'll investigate the most common types of metrics you will find in social media and then examine some popular third-party tools that can take your analysis to another level.
What you will learn
Describe the basics of online marketing and how Social Media works
Identify the main objectives for using social media in your business.
Select the right social media platform(s) that align with and support the identified business objectives
Demonstrate the ability to set up and configure the five most popular social media platforms.
Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
How you will benefit
Confidently promote yourself as a social media marketer
Immediately apply what you learn in the lessons to promote your business and generate new leads
Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
Master the art of successfully using social media to promote a business and track your results - something most people can't do
Brad Semp
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC or Mac.
Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Blogging and Podcasting are great ways to express yourself, but maybe you're not sure how to start. This course will teach you how to successfully plan and create your very own blog and podcast using hands-on exercises and free web tools.
Introduction
Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.
Blogging
It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.
Hosting and Software
This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.
Appearance
Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.
Privacy
In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.
Styling
This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.
Photos
You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.
Podcasts
It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using an effective formula for developing content, setup, and maintenance.
Your First Audio Podcast
This lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.
Editing and Publishing Audio Podcasts
This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.
Video Podcasts
Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.
Editing Video Podcasts
It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.
What you will learn
Develop a plan for the content, setup, and long-term maintenance of a blog
Learn to use free blogging software like Blogger and WordPress to put that plan into action
Learn how to record a professional-sounding audio podcast, edit the file with a free software program, add music to it, and then post it online for others to enjoy
Find out how to successfully produce a video podcast with minimal equipment
How you will benefit
Learn everything you need to create a professional-level blog or podcast
Gain new career opportunities and/or a fun new hobby
Gain a new skill set that you can put to use on personal, business, educational, or even political projects
Richard Mansfield
Richard Mansfield is a best-selling author and widely recognized expert on computer programming. He holds a master's degree in English from the University of California, Santa Barbara. He has written numerous articles and columns on computer topics, and was the editor of Compute!Magazine. In addition, he has authored or co-authored 44 books, including the best sellers Machine Language for Beginners (Compute!) and The Visual Guide to Visual Basic (Ventana). His more recent titles include Creating Web Pages for Dummies (co-authored, Wiley), XML for Dummies: All-in-One Desktop Reference (co-authored, Wiley), Mastering VBA for Office 2019 (Sybex), and Programming: A Beginner's Guide (McGraw-Hill). Richard's books have sold more than 600,000 copies worldwide and have been translated into 12 languages.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business.
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business. This course will help you harness the power of social media to connect with new customers, advertise products, and promote your brand.
Developing a Social Media Foundation
In this lesson, you'll build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then, you'll explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
You will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then, you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, you'll look at an overview of the social media platform, see how it differs from others you've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, you'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. This lesson also introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore processes for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. You'll investigate the most common types of metrics you will find in social media and then examine some popular third-party tools that can take your analysis to another level.
What you will learn
Describe the basics of online marketing and how Social Media works
Identify the main objectives for using social media in your business.
Select the right social media platform(s) that align with and support the identified business objectives
Demonstrate the ability to set up and configure the five most popular social media platforms.
Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
How you will benefit
Confidently promote yourself as a social media marketer
Immediately apply what you learn in the lessons to promote your business and generate new leads
Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
Master the art of successfully using social media to promote a business and track your results - something most people can't do
Brad Semp
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC or Mac.
Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Blogging and Podcasting are great ways to express yourself, but maybe you're not sure how to start. This course will teach you how to successfully plan and create your very own blog and podcast using hands-on exercises and free web tools.
Introduction
Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.
Blogging
It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.
Hosting and Software
This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.
Appearance
Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.
Privacy
In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.
Styling
This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.
Photos
You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.
Podcasts
It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using an effective formula for developing content, setup, and maintenance.
Your First Audio Podcast
This lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.
Editing and Publishing Audio Podcasts
This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.
Video Podcasts
Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.
Editing Video Podcasts
It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.
What you will learn
Develop a plan for the content, setup, and long-term maintenance of a blog
Learn to use free blogging software like Blogger and WordPress to put that plan into action
Learn how to record a professional-sounding audio podcast, edit the file with a free software program, add music to it, and then post it online for others to enjoy
Find out how to successfully produce a video podcast with minimal equipment
How you will benefit
Learn everything you need to create a professional-level blog or podcast
Gain new career opportunities and/or a fun new hobby
Gain a new skill set that you can put to use on personal, business, educational, or even political projects
Richard Mansfield
Richard Mansfield is a best-selling author and widely recognized expert on computer programming. He holds a master's degree in English from the University of California, Santa Barbara. He has written numerous articles and columns on computer topics, and was the editor of Compute!Magazine. In addition, he has authored or co-authored 44 books, including the best sellers Machine Language for Beginners (Compute!) and The Visual Guide to Visual Basic (Ventana). His more recent titles include Creating Web Pages for Dummies (co-authored, Wiley), XML for Dummies: All-in-One Desktop Reference (co-authored, Wiley), Mastering VBA for Office 2019 (Sybex), and Programming: A Beginner's Guide (McGraw-Hill). Richard's books have sold more than 600,000 copies worldwide and have been translated into 12 languages.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business.
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business. This course will help you harness the power of social media to connect with new customers, advertise products, and promote your brand.
Developing a Social Media Foundation
In this lesson, you'll build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then, you'll explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
You will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then, you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, you'll look at an overview of the social media platform, see how it differs from others you've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, you'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. This lesson also introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore processes for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. You'll investigate the most common types of metrics you will find in social media and then examine some popular third-party tools that can take your analysis to another level.
What you will learn
Describe the basics of online marketing and how Social Media works
Identify the main objectives for using social media in your business.
Select the right social media platform(s) that align with and support the identified business objectives
Demonstrate the ability to set up and configure the five most popular social media platforms.
Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
How you will benefit
Confidently promote yourself as a social media marketer
Immediately apply what you learn in the lessons to promote your business and generate new leads
Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
Master the art of successfully using social media to promote a business and track your results - something most people can't do
Brad Semp
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
Blogging and Podcasting for Beginners will teach you how to plan and create your very own blog and podcast. Through hands-on exercises, you will discover the benefits of using free web tools like Blogger, WordPress, Audacity, and YouTube. You will find that creating a blog and podcast is much easier than you ever imagined.
First, you will learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. You will edit the file with another free software program, add music to it, and then post it online for others to enjoy. Finally, you will find out how to record a video podcast. You will edit it, add special effects, drop in a podcasting-safe music file, and then publish it online.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC or Mac.
Mac users should expect to make adjustments based on their operating system differences especially during the podcast portion of the course. In addition, Mac users will download different versions of audio editing software and video editing software that will differ from the directions presented in the course.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
You should expect to download free online programs including an audio editing program during the class in order to create a blog and podcast.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Blogging and Podcasting are great ways to express yourself, but maybe you're not sure how to start. This course will teach you how to successfully plan and create your very own blog and podcast using hands-on exercises and free web tools.
Introduction
Welcome to the beginning of your blogging adventure! By course completion, you will know how to blog, produce your own audio and video podcasts, and how to market and promote your blog. In this first lesson, you will get acquainted with blogging terms, the parts of a blog, and the important differences between a blog and a website.
Blogging
It makes sense to give something a try before doing it yourself, right? This lesson will teach you how to participate in the blogosphere by commenting on a blog of your choosing. This lesson walks you through a series of questions to help you develop a sustainable plan for your blog's content, setup, and long-term maintenance.
Hosting and Software
This lesson explores your options for blogging software and hosting. You will learn about free online blog software options and work with two free blogging services, Blogger and WordPress. By the end of this lesson, your blog will be ready to go.
Appearance
Why settle for a cookie-cutter blog when you can create a custom blog look? In this lesson, you will pick the perfect image for your background and spice up your blog's header on your Blogger and WordPress blogs.
Privacy
In this lesson, you will get to decide who can read your blog. You will learn how to set your blog's privacy levels and comment field, in case you want to limit who can read or comment on your blog. Finally, this lesson teaches you how to add a few gadgets that help readers easily navigate your blog.
Styling
This lesson covers changing the font, color, and size of your text, and adding lists and links to enhance content and interactivity. You will also practice working with formatting tools to make your first post look great online.
Photos
You've mastered the process of formatting the text of your blog post, so now it's time to add some photos. After learning how to locate and incorporate appropriate images into your draft, create labels to categorize the content of your post. Next, learn the seven steps of promoting your blog, including how to utilize Facebook, Twitter, and Pinterest as promotion tools.
Podcasts
It's time to explore the podcast. You will learn the podcasting terms needed to feel comfortable with this technology. This lesson introduces the PREP method of podcasting: planning your own podcast using an effective formula for developing content, setup, and maintenance.
Your First Audio Podcast
This lesson explores the minimum equipment needed to record your first audio podcast—as well as other equipment you may find of interest if you become a serious podcaster. And, after that, you will continue to follow the PREP method of podcasting by recording your first podcast using Audacity, a free audio recording program.
Editing and Publishing Audio Podcasts
This lesson focuses on the last two steps of the PREP method of podcasting: editing and publishing. You will learn how to cut out dead air and an unexpected sneeze, adjust the volume, and add effects so the sound fades in and out. Then, it will be time to publish your work.
Video Podcasts
Now that you know how to prepare, record, edit, and publish an audio podcast, doing the same for a video podcast is going to be a lot easier. In this lesson, you will learn the equipment you can use for video podcasting.
Editing Video Podcasts
It's time to fine-tune your video podcasting skills as well as your video podcast. In this final lesson, you will learn how to add transitions and video effects to your video file, trim unwanted portions out, and make audio enhancements.
What you will learn
Develop a plan for the content, setup, and long-term maintenance of a blog
Learn to use free blogging software like Blogger and WordPress to put that plan into action
Learn how to record a professional-sounding audio podcast, edit the file with a free software program, add music to it, and then post it online for others to enjoy
Find out how to successfully produce a video podcast with minimal equipment
How you will benefit
Learn everything you need to create a professional-level blog or podcast
Gain new career opportunities and/or a fun new hobby
Gain a new skill set that you can put to use on personal, business, educational, or even political projects
Richard Mansfield
Richard Mansfield is a best-selling author and widely recognized expert on computer programming. He holds a master's degree in English from the University of California, Santa Barbara. He has written numerous articles and columns on computer topics, and was the editor of Compute!Magazine. In addition, he has authored or co-authored 44 books, including the best sellers Machine Language for Beginners (Compute!) and The Visual Guide to Visual Basic (Ventana). His more recent titles include Creating Web Pages for Dummies (co-authored, Wiley), XML for Dummies: All-in-One Desktop Reference (co-authored, Wiley), Mastering VBA for Office 2019 (Sybex), and Programming: A Beginner's Guide (McGraw-Hill). Richard's books have sold more than 600,000 copies worldwide and have been translated into 12 languages.
This is an ed2go Instructor-Led Distance Learning Course.
Instructor-led Courses (ILC) are for students who prefer a structured learning pace with instructor support. Lessons are released biweekly. These courses have fixed monthly start dates and may include peer-to-peer or instructor discussions.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business.
One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Click Here For Additional Course Information
Requirements:
Hardware Requirements:
This course can be taken on either a PC, Mac, or Chromebook.
Software Requirements:
PC: Windows 8 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
Software must be installed and fully operational before the course begins.
Other:
Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business. This course will help you harness the power of social media to connect with new customers, advertise products, and promote your brand.
Developing a Social Media Foundation
In this lesson, you'll build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then, you'll explore the various types of social media and focus in on the ones that offer the greatest benefits.
Creating Your Social Media Strategy
You will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it's important to have one for your social media efforts. Then, you will gain an understanding of the critical elements of any social media strategy.
Building Your Social Media Organization
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
Crafting High-Quality Content
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
Twitter
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
LinkedIn
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
Pinterest
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
Instagram
In this lesson, you'll learn how you can use Instagram to effectively market and grow your business. First, you'll look at an overview of the social media platform, see how it differs from others you've explored, and take a tour of its features. After that, you'll see how to create a personal account and how to decide whether or not to switch to a business profile. Finally, you'll examine several strategies that you can use to leverage Instagram to engage and interact and grow a base of followers for your business.
Social Media Automation
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. This lesson also introduces the most popular free and paid automation tools that you can put to immediate use.
Social Media and Your Team
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore processes for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
Measuring Your Social Media Performance
How do you know if what you're doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. You'll investigate the most common types of metrics you will find in social media and then examine some popular third-party tools that can take your analysis to another level.
What you will learn
Describe the basics of online marketing and how Social Media works
Identify the main objectives for using social media in your business.
Select the right social media platform(s) that align with and support the identified business objectives
Demonstrate the ability to set up and configure the five most popular social media platforms.
Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
How you will benefit
Confidently promote yourself as a social media marketer
Immediately apply what you learn in the lessons to promote your business and generate new leads
Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
Master the art of successfully using social media to promote a business and track your results - something most people can't do
Brad Semp
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
This is an ed2go Self-Paced Distance Learning Course.
Learn how to create your very own blog and podcast using the tools that you already have available on your computer.
This course will teach you everything you need to prosper in the backyard nursery business.
Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Instagram—to grow and promote your business!
This is an ed2go Instructor-Led Distance Learning Course.
